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Marketing Manager

Varius Business Solutions

This is a Full-time position in Toronto, ON posted October 14, 2020.

Are you ready to make a difference? Can you align a marketing strategy with one of Canada’s top real estate teams and one the most prestigious and oldest luxury brands?My client is looking for a creative, proactive and dependable Marketing expert that can demonstrate a commitment to the quality of product and service that equates or exceeds the standards of their brand.Why you need to work with us:Strong in office presence preferred but can accommodate remote when neededBenefitsWork with Top Luxury agencyCompetitive Wage Core Responsiblilities * Leadership and execution responsibility for marketing and social media communication* Develop campaign plans to manage the cross functional implementation of the overall plan* Serve as an internal subject-matter expert to managers and staff on both a proactive and responsive basis. Habitually looks for ways to positively our client’s reputation and visibility in the marketplace.* Manage relationship with external marketing and communications providers including strategic guidance and establishment of goals, measurable metrics and budgets.* Market intelligence and customer experience with the ability to transfer that knowledge to the sales channel* Develops a process for proactively keeping marketing collateral, websites and social media outreach fresh and relevant* Develop and manage promotional materials* Develop and execute strategies to promote brand and success stories inside the organization as well, positively impacting employee retention* Educates and motivates staff on the most effective ways to positively impact and promote the brand internally and externally* Manage the marketing budget* Translate business objectives and strategies to prepare brand portfolio objective, plans, strategies to facilitate the growth of the business* Conduct oneself in a professional manner that reflects integrity and respect towards customers, peers, supervisors and other key stakeholders of the company.* Manage outbound public relations campaign to media, real estate bloggers and others to help keep the brand in the forefront.* Other responsibilities and accountabilities as assigned by the Ownership. Want to know what to expect?Goals for 2020-2021Within 3 months the Marketing Manager will:* Develop a strategic 2021 plan* Begin the marketing plan set out above.* Create a budget for the strategic 2021 plan* Create a You Tube channel with video content* Create marketing automation with a calendar schedule Within 6 months the Marketing Manager will:* Review all of our marketing and client communications* Revise our listing presentation* Create past client program targeting new listings from existing and past clients Within the year the Marketing Manager will:* Assess gaps in the current strategy to address challenges* Manage Marketing Data* Develop surveys to gain valuable insight into customers’ experiences and requirements.* Manage targeted and segmented marketing by reaching out to specific customer groups with tailored messages.* Manage website by continuing to encourage customers to register. To Be Successful* Degree in marketing, business, communications or a related degree is required.* Proven experience, at a marketing leadership level, with developing, executing and managing brand strategies, communications plans, public relations that support the growth of identified target markets and promote positive brand association. · Demonstrated mastery of creating plans that improve brand perception in the marketplace. · A natural inclination to “lead by example” by demonstrating flexibility, creativity and a sense of urgency when responding to requests for marketing and communications support.* Demonstrated experience with identifying and implementing emerging trends in both the marketing/communication function* Diplomacy, energy, innovation, and the ability to anticipate, prioritize and implement.* Unquestioned professional and personal integrity.* Consistency with workflow Challenges* Deadlines can be tight and overtime will be expected during these times.* High volume of traffic during peak periods and less traffic in slow periods.* Managing requests and demands from 2 leaders