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Manager, Loyalty & CRM

Rexall Pharmacy Group Ltd.

This is a Contract position in Toronto, ON posted July 10, 2021.

Tracking Code 4771-029 Job Description What Is the Prescription For A Great Career?

At Rexall, we are community difference makers.

Our hearts skip a beat when we meet talent who sees the bigger picture and wants to make an impact in our communities, our teams, and our business.

This means finding even better ways to work, share ideas, and making a material difference in the Rexall journey.

We are leaders in health and wellness and a talent destination for over 7000 Rexall team members.

We are proud to be part of the McKesson family, ranked fifth in the fortune 500.

Together, we are defining better health through innovation, service, and living the “ICARE” values.

Talk about a dream team The road ahead is one of adventure and heart.

Be our next ALL-star The Role: Manager, Loyalty & CRM Job Purpose: The Manager, Loyalty & CRM will help lead Rexall’s digital communication strategy and evolution to 1:1 marketing.

The incumbent will work closely with the Marketing team on the communication strategy and content, and with the Analytics team on segmentation and targeting, to increase communication relevance and drive customer engagement across the Rexall and Be Well ecosystem.

The Manager will leverage customer data to develop and manage direct-to-consumer marketing plans and promotions that support various business units within Rexall and external Be Well partners.

They will develop data-driven customer journeys using Salesforce Marketing Cloud to automate and optimize member communications across digital channels.

The Manager will analyze campaign performance to identify opportunities to improve engagement and achieve KPI targets.

Principal Responsibilities: Oversee the planning and execution of all Be Well marketing/communications through digital channels to support the achievement of Be Well KPIs Email, website, mobile app, social and digital channels Work closely with Rexall’s Marketing team and external agencies to align Be Well strategies, roadmaps and capabilities, and to execute campaigns Develop customer segmentation and targeting strategies to increase the relevance of Be Well and Rexall communications and drive engagement.

Develop customer journeys using Salesforce Marketing Cloud to automate and optimize Rexall and Be Well’s marketing and member engagement Work with the Specialist, Loyalty Operations to plan and execute weekly Be Well offers Work with other McKesson entities to coordinate digital offers to deliver the optimal customer experience while maximizing revenue for the larger business Deliver regular updates to the team, stakeholders and senior management with respect to campaign performance and progress towards achieving annual KPI targets.

Manage email execution and result reporting process with partner agency Work with various stakeholders across the Rexall organization to develop personalized, data driven marketing communications that mutually benefit Loyalty members while delivering on business and partner objectives.

Represent the Loyalty team at Rexall’s digital marketing meeting; providing insight related to short and long-term initiatives Work with marketing, customer service team and agency partners to oversee social posting, targeting & analytics and monitoring process on behalf of Be Well (Facebook, Instagram, LinkedIn) Perform other duties as assigned to support Rexall Pharmacy Group Ltd.

Required Skills 5 years’ experience in loyalty, digital marketing, CRM or related business field.

University Degree or college diploma Strong influencer and negotiator
– demonstrated experience coordinating communication and translating key messages across cross functional teams and stakeholders.

Superior problem solving and decision-making skills.

Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences and creating presentations to secure buy-in.

Knowledge or experience working with CRM technology solutions considered an asset.

Strong leadership, coaching and mentoring skills Strong project management, organizational and analytical skills The Rexall DNA: Ready to make an impact
– We are driven and want to make a difference in all that we do Embraces change
– We move quick and change excites us Drives achievement
– We are wired to always exceed our personal best Overcomes adversity
– We see the world as glass half full and embrace a good challenge Trail blazer
– We love creating the path forward and being able to shape the future Fun
– We think laughter is the best medicine and our positive energy is contagious Side effects may include… A closely connected culture Competitive compensation, pension, benefits, personal days, employee discounts, and vacation time Fully utilizing your talent Professional growth and development via exciting projects and assignments Warm and fuzzy feelings knowing you have helped your community, your team, the business and social causes through the Rexall Foundation Are you all in?

Rexall Pharmacy Group Ltd.

is committed to providing an accessible environment for all of our customers, employees, and job applicants.

Rexall Pharmacy Group Ltd.

will make available to any selected applicants accommodations and/or accessible formats should they require.

Candidates are encouraged to discuss any accommodation they may need in order to allow for the most effective selection process.

Job Location Mississauga, Ontario, Canada Position Type Full-Time/Regular