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O’Neill: Digital Marketing Lead


This is a Full-time position in Montreal, QC posted March 29, 2021.

O’Neill Canada is seeking an ambitious individual to lead our digital marketing strategy.

This is a senior management position with oversight over junior members of the marketing team.

The candidate will own all aspects of customer acquisition, brand positioning and product merchandising on digital selling channels including Shopify, Amazon and other channels.

The ideal candidate will have had a successful track record in similar situations at previous roles.

What You Will DoBe an integral partner in growing O’Neill’s ecommerce business across many channels.

You will be responsible to set the overall direction of all aspects of digital marketingWith support from our marketing coordinators, set quarterly strategy and lead execution of ecommerce growth, paid digital marketing, influencer marketing, social media strategy, email marketing, SEO and product merchandising As an expert in the digital space, you have creative ideas for copy and suggestions to improve ad performance, customer traffic acquisition, and ecommerce conversion ratesYou are big on using data to test and iterate ideas.

You will present weekly/monthly strategic direction and KPIs of campaign performance to other members of the senior management teamAs someone with an entrepreneurial drive, you will work on incubating and rolling out new digital business models and new selling channelsHelp implement a culture of data-driven decision making across our companyQualificationsYou bring 5-10 years of experience in digital marketing across a broad range of specialtiesIn the past, you have been the lead person responsible for overseeing digital marketing for an entire product lineExperience managing digital marketing for a product line or business with more than $5 million in annual ecommerce revenueUnwavering passion for consumer brands, outdoor activities, environmental sustainability