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Advisor, Event Marketing

Business Development Bank of Canada

This is a Contract position in Montreal, QC posted November 12, 2020.

No other bank is doing what we do.At BDC, we’re devoted to Canadian entrepreneurs.

We’re also dedicated to our employees.

Adaptable.

Inspiring.

Different.

There’s a reason we like to work here and we think you’ll like it too.

POSITION OVERVIEW Are you ready to share your talent and creativity to play a concrete part in the success of Canadian entrepreneurs?

BDC is recruiting for the position of Advisor, Event Marketing, which is the person responsible for creating inclusive events that delight our clients and meet the needs of our different lines of business.

As part of a diverse and agile team, you will help fuel marketing and sales efforts by developing experiences in which entrepreneurs leave inspired, educated and excited to create more.

CHALLENGES TO BE MET
– Act as an event manager and execute memorable brand experience for all participants, both virtual and/or in-person and develop communication materials to constantly improve overall experience and meet business objectives.

– Scope/propose new events and activities based on marketing strategies and business opportunities that promote, enhance and protect the organization brand reputation.

– Cross functionally partner with several teams across the organization to bring events and programming to life by driving alignment between event goals, messaging, and measurable outcomes.

– Participate in organizing, planning, implementing and delivering online/offline BDC events, ranging from large conferences to small workshops and webinars.

– Serve as an internal reference for sharing event marketing best practices, tools and other resources to streamline event requests management in the organization and contribute to client acquisition and retention strategies.

– Coordinate events requests, operations, budgets, logistics, and suppliers, including the BDC Square guest experience team activities and event planning operations at head office.

– Implement key performance indicators to evaluate success and align each activity or event, in particular visibility and business development.

WHAT WE ARE LOOKING FOR With outstanding dynamism and a strong client approach, the ideal candidate needs to be a collaborative team player who has experience in planning and organizing online/offline events for a range of different external audiences that meet BDC’s strategic communications objectives.

If you can answer YES to the following questions, you may be just the person we are looking for:
– Do you have a bachelor’s degree in communications, public relations or a related field?

– Do you have more than 5 years of experience in communications in medium-size or large business with a national presence and even better experience in the financial sector and in B2B marketing?

– Do you have 3 years of great experience with organizing, coordinating and implementing successful virtual/offline marketing events that deliver results?

– Do you have very good knowledge of MS Office (Word, Excel, PowerPoint) and even better if you have knowledge of marketing automation software (Eloqua and Engage) and online event management software?

– Do you consider yourself autonomous, creative and detail oriented?

– Do you have strong project management and multi-tasking skills, and an ability to deliver several projects within tight deadlines using Agile Marketing or Kanban methodology?

– Do you have experience working with a diversity of audiences including women, Indigenous, Black and LGBTQ2 entrepreneurs?

– Are you comfortable communicating in English and French, written and spoken?

If you are keen to join a high-performance team and you value ethics and client experience, apply today EQUAL OPPORTUNITY EMPLOYER At BDC, we value diversity in our workforce and encourage all qualified candidates to apply.

We appreciate all responses and advise that only those candidates selected for an interview will be contacted.